The Global Franchise Podcast

Why franchising is all about change management, with Dr. Ben Litalien of Franchise Well

At the start of his career in franchising, Dr Ben Litalien discovered that many franchise brands have “a bunch of dripping faucets”. That is, problems which aren’t hard to fix, but they’ve been left idle for so long that they’ve been allowed to develop into a flood of headaches for the brand. 
The solution? Creating a franchise network that’s in the business of change management from the get-go. Whether a brand is huge with thousands of locations or just starting up with one mom-and-pop operation, nailing the fundamentals is key. Without those, you’re building an empire on unsteady ground. 
To learn more about change management, sustainable growth, and why hiring generalists is your best bet in the early stages of franchising, we sat down with Ben to talk about his trajectory through the franchise industry – and the invaluable lessons he’s picked up along the way. 
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This episode of the Global Franchise Podcast is brought to you by fit20, a revolutionary 20-minute fitness concept disrupting the industry. For more information about how you can become a part of this exciting network, head over to fit20.com.

Turning ugly houses into a services franchise success, with David Hicks of HomeVestors

Property has always been a lucrative area for investment, which has led to countless property-centric franchise brands to emerge and thrive within this brick-and-mortar space. One such brand is HomeVestors of America, perhaps better known as ‘We Buy Ugly Houses’; the home buying and renovating brand that has swept across the States since its founding in 1996. 
Just last year, HomeVestors’ franchisees purchased almost 10,000 houses, generating sales of more than $1.6bn. It’s clear that this house-flipping model is proving more than viable to all involved, so we wanted to get a clearer picture of how the process works.
To understand the brand, we’re joined by David Hicks, CEO of HomeVestors. As well as unpacking what an ‘ugly house’ truly is, David explains the brand’s development agents, and how they help to turn even the newest franchisee into a true house-flipping expert. 
To keep your finger on the beating pulse of franchising, sign up for our newsletter at https://www.globalfranchisemagazine.com/, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
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This episode of the Global Franchise Podcast is brought to you by School of Rock, the world’s leader in performance-based music education. For more information, visit https://franchising.schoolofrock.com/.

Navigating the local business technology trap, with Brad Voreis of Scorpion

Choice can either be invaluable, or overwhelming. There’s an incredible number of marketing technology options available to franchise owners today, but this can often lead to analysis paralysis. In fact, the number of marketing technology companies has increased exponentially over the past decade: from around 150 in 2011, to approximately 8,000 in 2021. Sifting through all of these vendors and tools to make sure they work together can be a huge bandwidth drain for franchisors. 
But what if there was a better way? According to Scorpion’s franchise owner research study, almost two-thirds of business leaders would prefer to consolidate their marketing efforts with just one partner. They may have fallen into what could be called ‘the local business technology trap’, and need a hand getting back out. 
To provide that helping hand, we’re joined by Brad Voreis, vice president of strategic marketing at Scorpion. Brad’s extensive experience has spanned practically every facet of the franchise industry you could think of, making him the perfect advisor for brands wanting to streamline their marketing suppliers. 
To keep your finger on the beating pulse of franchising, sign up for our newsletter at https://www.globalfranchisemagazine.com/, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
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This episode of the Global Franchise Podcast is powered by Scorpion. For more information, visit scorpion.co/franchises

Three ways to boost your franchisee recruitment, with Red Boswell of IFPG

Our guest today has been president of the International Franchise Professionals Group – or IFPG (https://www.ifpg.org/) – since 2018, but he’s been a recognizable face in international franchising for the better part of three decades. 
Red Boswell has been everything from a CEO to a franchise consultant, so if you’re looking for somebody that truly understands the benefits of this business model, look no further. On this episode of the podcast, we get a rundown of Red’s career up until this point and extract some of the key learnings that have helped him to guide the more than 1,000 franchise professionals that make up IFPG’s membership.
Want to know why the initial franchise fee is one of the most important tools for business growth? Or how to identify the perfect franchisee profile for your future hires? Learn this, and much more, on this instalment of the Global Franchise Podcast.
To keep your finger on the beating pulse of franchising, sign up for our newsletter at https://www.globalfranchisemagazine.com/, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
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This episode of the Global Franchise Podcast is brought to you by School of Rock, the world’s leader in performance-based music education. For more information, visit https://franchising.schoolofrock.com/.

How lifestyle franchises can stay ahead of the pack, with Tim Vogel of Scenthound

Dogs have become an integral part of many people’s lives, with the phrase “man’s best friend” being more significant today than ever. In the U.K., for example, over 3.2 million pets were bought during lockdown – a figure that shows just how fruitful franchise concepts in this segment can truly be. 
Enter, Scenthound. As a wellness-centered, membership-driven dog grooming franchise, the business has gone from strength to strength with plans to sign over 100 new franchise locations before the year’s end. But the fact is that Scenthound isn’t the only canine-centric operation around, so how will it stay ahead of the pack and entice new franchisees? 
To find out, we wanted to sit down with Tim Vogel, CEO and founder of Scenthound, and learn a little about how the brand has evolved since its groundwork was laid almost two decades ago. And, perhaps just as important, how Scenthound will continue to sign expansive multi-unit franchising deals.
To keep your finger on the beating pulse of franchising, sign up for our newsletter at https://www.globalfranchisemagazine.com/, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
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This episode of the Global Franchise Podcast is brought to you by School of Rock, the world’s leader in performance-based music education. For more information, visit https://franchising.schoolofrock.com/.
 

Taking a holistic approach to education franchising, with Helen Doron of Helen Doron Educational Group

For over 35 years, Helen Doron has been leading an increasingly international education-centric franchise network. But even though the brand is now replete with success and financial returns, those attributes weren’t what motivated its conception. Instead, that answer lies in something much more human: passion. 
When Helen started the brand back in 1985, it was initially to create her own teaching materials for her three bilingual children. Since then, it has exploded into a truly global network of master franchisees, and a handful of complementary education verticals. 
On this episode of the podcast, we speak with Helen about the Group’s history, its deft handling of a global pandemic, and why the future of education can be found in science as opposed to dusty old textbooks. 
To keep your finger on the beating pulse of franchising, sign up for our newsletter at https://www.globalfranchisemagazine.com/, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
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This episode of the Global Franchise Podcast is brought to you by School of Rock, the world’s leader in performance-based music education. For more information, visit https://franchising.schoolofrock.com/.

In conversation: multi-unit or multi-brand franchising?

In this final instalment of the Multi-Unit Month takeover of the Global Franchise Podcast, we bring together all the learnings from the previous three episodes to pose the question: multi-unit or multi-brand franchising? 
To help answer this franchising query, we speak with Andy Johnson, a Neighborly multi-brand franchisee, and David Boddy, a Tutor Doctor multi-unit operator. Both provide the benefits of their business models, as well as some of the challenges that arose along their development journeys. 
And finally, franchise-focused motivational speaker Scott Greenberg closes out this month by looking back on his time as an Edible Arrangements franchisee, and what lessons he believes entrepreneurs can learn to set themselves up for success. You won’t want to miss this. 
To keep your finger on the beating pulse of franchising, sign up to our newsletter at https://www.globalfranchisemagazine.com/, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
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This episode of the Global Franchise Podcast is brought to you by Fantastic Services, Goldstein Legal, Platinum Wave, Fishman PR, and Rev PR. To find out more about all of our sponsors, head over to https://www.globalfranchisemagazine.com/multi-unit-month.

The must-know laws and regulations of multi-unit franchising

So far, this Multi-Unit Month takeover of the Global Franchise Podcast may have had you scrabbling to start building your own empire. But wait – before you sign on the dotted line, make sure that you’re up to date with all the essential legal and regulatory guidance that can place you in the strongest position possible. 
To get you covered, we’re bringing you three experts at the top of their game: Kevin Hein of Akerman LLP, Lane Fisher from FisherZucker LLC, and Farrah Rose of The Franchising Centre. 
Ever wanted to know what legal hoops multi-unit operators need to jump through, or which markets this form of franchising performs best in? Tune in today to find out, and equip yourself with vital information to propel your own entrepreneurial journey.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at https://www.globalfranchisemagazine.com/, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
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This episode of the Global Franchise Podcast is brought to you by Fantastic Services, Goldstein Legal, Platinum Wave, Fishman PR, and Rev PR. To find out more about all of our sponsors, head over to https://www.globalfranchisemagazine.com/multi-unit-month.

An entrepreneur’s guide to multi-unit franchising success

The secret’s out: multi-unit franchising is exploding. But how do you take advantage of this business model, and ride that wave to success? 
In this guidance-fuelled episode of the Multi-Unit Month takeover of the Global Franchise Podcast, we showcase some vital tips on how you can unify a network, employ the best kind of managers, and benefit from cross-brand synergies. 
To achieve just that, we speak with a handful of multi-unit and multi-brand experts. This time around, that includes Vince Julien of CR Fitness, Anton Skarlatov and Jenny Farenden of Fantastic Services, and Scott Rohrer of Authority Brands – each bringing their own unique perspectives to the conversation, and each bestowing some unmissable advice.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at https://www.globalfranchisemagazine.com/, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
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This episode of the Global Franchise Podcast is brought to you by Fantastic Services, Goldstein Legal, Platinum Wave, Fishman PR, and Rev PR. To find out more about all of our sponsors, head over to https://www.globalfranchisemagazine.com/multi-unit-month.

What is multi-unit franchising, and why is it so popular?

Did you know that the rate of multi-unit franchise owners in the States has increased by more than 25 per cent over the past decade? It seems that as more entrepreneurs recognize the benefits that come with franchising, an increasing number are doubling-down and opening several units to broaden their portfolio. 
On the first episode of the Multi-Unit Month takeover of the Global Franchise Podcast, we dig down into why this growth is happening, what kind of individuals make great multi-unit operators, and what challenges can come with this increasingly popular form of business ownership. 
To find out more about these areas and much, much more, we speak with three franchising professionals – Paul Whitaker, Therese Thilgen, and Monica Rubin – each experienced and knowledgeable about a very distinct area of the industry. So whether you’re looking for consultancy, events organizing, or hands-on multi-unit experience – you’ll find it all, right here. 
To keep your finger on the beating pulse of franchising, sign up to our newsletter at https://www.globalfranchisemagazine.com/, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
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This episode of the Global Franchise Podcast is brought to you by Fantastic Services, Goldstein Legal, Platinum Wave, Fishman PR, and Rev PR. To find out more about all of our sponsors, head over to https://www.globalfranchisemagazine.com/multi-unit-month.