The Global Franchise Podcast
How to foster a family-first fitness franchise, with Ty Menzies and Andy Peat of Snap Fitness

How to foster a family-first fitness franchise, with Ty Menzies and Andy Peat of Snap Fitness

February 25, 2021

Many franchise brands project a ‘family-first’ philosophy, but when the times get tough, do they have what it takes to have the tough conversations needed with franchisees – as well as celebrating the victories? 

Ty Menzies, global CEO for Lift Brands, believes that Snap Fitness has exactly that. That’s what has allowed this 24/7 fitness provider to not only have thousands of sites open and in development around the world but also double-down on support for its growing network; as shown by the reacquisition of its U.K markets back in October of last year. 

On this episode, we’re also joined by Andy Peat, chief product officer for Snap Fitness, to talk all things innovation. That means new tech, new consumer-facing approaches, and a consolidation of the brand’s learnings throughout the pandemic. It hasn’t been an easy road to walk, but perseverance has led to a year that could be the brand’s biggest yet. 

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Improving one million lives through fitness franchising, with Stuart Cain of HITZone

Improving one million lives through fitness franchising, with Stuart Cain of HITZone

February 18, 2021

When Start Cain left the corporate world and decided to create HITZone in 2015, he wasn’t motivated solely by profits or market domination. No, he decided that he wanted to improve the lives of one million people by introducing them to exercise; an ambition that still permeates this unique, boutique brand, even as it launches in overseas markets like the U.S. and Canada. 

By taking members on an “alternative fitness journey” with HITZone’s proprietary equipment, Cain has focused on a niche that has allowed for exponential, international growth. Growth is much more than just a buzzword in this case; three-times as many members joined last December compared to previous years, and HITZone’s customer base now varies from teenagers, all the way up to guests in their mid-70s. 

But what is this alternative fitness journey, and why has it attracted so many individuals previously averse to working out? And how will Cain continue on his journey towards motivating one million guests? Find out on this instalment of the Global Franchise Podcast. 

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Why Croatia should be your next international market, with Dr. Sc. Ljiljana Kukec of the Croatian Franchise Association

Why Croatia should be your next international market, with Dr. Sc. Ljiljana Kukec of the Croatian Franchise Association

February 12, 2021

When brands look to enter the European franchise market, they often turn to the likes of the U.K., Germany, or France as first points of contact. However, while these regions are undoubtedly good choices, it would be a mistake to miss out on a potential goldmine of opportunity: Croatia. 

With 85 per cent foreign franchise brands, this country’s franchising industry is no stranger to international investment. And with a prestigious Association in place since 2002, the Croatian business community is well versed in all things franchising. 

On this episode, we speak with Doctor of Sciences Ljiljana Kukec, PhD, president of the Croatian Franchise Association, about why Croatia remains an exciting emerging market for international investment, and how franchisors should tackle that all important initial market entry. 

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Everything you need to know about Wendy’s launching in the U.K., with Paul Hilder of Wendy’s

Everything you need to know about Wendy’s launching in the U.K., with Paul Hilder of Wendy’s

February 1, 2021

Whether you know it for its iconic square hamburgers or Twitter clapbacks, Wendy’s is a beloved restaurant brand that has taken the world by storm. Founded in Columbus, Ohio in the United States in 1969, the brand has now grown to a truly global name with some of the strongest brand recognition in the game. 

This year, Wendy’s will bring its high-quality, fan-favorite food and proven franchise system to the U.K., with an initial launch in Reading and subsequent development throughout the country. But with the world still gripped by the coronavirus pandemic, and uncertainty as a result, how will this established brand tackle the U.K. market entry? 

On this episode, we speak with Paul Hilder, SVP and managing director, Wendy’s Restaurants of Canada and United Kingdom, about how the brand is taking its biggest achievements from North America and transposing them across the pond. 

To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.

How to create authentic franchise PR, with Sally Anne Butters and Lucy Archer of Rev PR

How to create authentic franchise PR, with Sally Anne Butters and Lucy Archer of Rev PR

January 21, 2021

For some brands, public relations can seem like a marketing buzzword that crops up only on occasion. But for the real industry-leading franchises, a strong PR strategy is the backbone to both consumer awareness, and new franchisee acquisition. 

Nobody knows this more than Sally Anne Butters and Lucy Archer, whose public relations organization Rev PR has doubled its client base since last March when brands scrambled to solve problems presented by the pandemic.

On this episode, we speak with Sally and Lucy about the cornerstones of solid PR, and the pair share their essential tips that brands can start using from today, to ensure that they’re still a part of the conversation tomorrow. 

To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.

Why you should invest in essential services, with Michael Pearce of Authority Brands

Why you should invest in essential services, with Michael Pearce of Authority Brands

January 14, 2021

The term ‘essential service’ has gained traction this past year and has left the likes of ‘recession-proof’ in the dust. Some franchises previously listing the latter as a selling point struggled to conjure proof when the pandemic hit, but for names like those under the Authority Brands banner, the past year has only bolstered their success. 

On this episode of the podcast, we catch up with Michael Pearce, chief development officer for Authority Brands, to talk all things services. How has the group continued acquiring franchises during the pandemic? What does it look for when partnering with new brands? And how has it boosted those brands to industry-leading levels? Find out all of this and much more during our in-depth conversation. 

To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.

Why franchises could fail internationally, with Natalie Brennan of Muffin Break

Why franchises could fail internationally, with Natalie Brennan of Muffin Break

January 7, 2021

Everybody’s familiar with food delivery by this point, and terms like ‘curbside’ and ‘take-out’ have been staples of the F&B industry throughout the pandemic. But for a brand like Muffin Break, which primarily serves low-cost baked food and hot drinks, how do you adapt to the widespread shutdown of brick-and-mortar locations? 

The answer lies in the concept’s adaptability, and the varied investment models that have taken the brand from shopping centers to train stations, soft play areas, and even extensions of existing QSR businesses. 

It hasn’t always worked – with Muffin Break failing to make waves in countries like India and Indonesia – but for Natalie Brennan, general manager, Muffin Break’s versatility is its saving grace during these challenging times. 

To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.

Turning customers into franchise endorsers, with Tom Epstein of Franchise Payments Network

Turning customers into franchise endorsers, with Tom Epstein of Franchise Payments Network

December 17, 2020

When was the last time that a brand rewarded you for having a positive experience? For Tom Epstein and POLN8, the sister organization of Franchise Payments Network, this incentivization is crucial; especially in a year when brand loyalty can be the saving grace for some franchises facing financial turmoil. 

On this episode of the podcast, we speak with Tom, founder and CEO of both Franchise Payments Network and POLN8, about how his team set about “reimagining what loyalty should be”, and why over-rewarding customers should be on every franchise’s to-do list for 2021. 

To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.

Franchising’s app-based future, with Eloi Gómez of Jeff

Franchising’s app-based future, with Eloi Gómez of Jeff

December 10, 2020

From a laundry aggregator in 2015 to an international multi-brand network of franchises today, the Jeff journey defies the usual success story conventions we’ve come to expect. 

In fact, the brand didn’t begin as a franchise at all, and was instead a tech company – something that Jeff franchisees are now benefitting from, with the group’s customer-focused software driving ongoing growth. 

On this episode, we sit down with Eloi Gómez, founder and CEO of the Jeff brand, to learn more about the multiple verticals on offer to franchisees, the benefits that come with each of its four concepts, and how those benefits led to its most recent round of funding that raised $21m, and put U.S. development on the 2021 schedule. 

To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.

How to keep business buoyant for education brands, with Julie-ann James of Aquababies

How to keep business buoyant for education brands, with Julie-ann James of Aquababies

December 3, 2020

Did you know that babies are born with a natural ability to hold their breath underwater? Or that in Turkey, babies are required to wear woolen socks when swimming to prevent a chill? Julie-ann James does, because she learned these tidbits and much, much more on her journey to founding and growing international infant swimming school, Aquababies. 

On this episode of the podcast, we speak with Julie-ann about why she believes baby swimming schools remain a smart investment even during a pandemic, and how her brand-new consultancy, PABS Consulting, can help entrepreneurs to build their own brands within this buoyant industry. 

To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.

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