Understanding the strength of German franchising, with Matthias Lehner and Kai Enders of the German Franchise Association

If you’re a climate-conscious franchise with a firm understanding of European labor laws, then Germany might just be the perfect market for you. At least, that’s what Kai Enders and Matthias Lehner think; with both having lived and breathed the German market for decades, through their respective roles at Bodystreet and Engel & Völkers, as well as their time working for the German Franchise Association. 

On this episode, we speak with Kai and Matthias about how the fitness and real estate industries have fared in Germany this year, as well as the highs and lows of franchising within the region. Hear about why Kai believes the real estate sector has been a “lucky winner” throughout 2020, while Matthias explains how the pandemic represents a “drama in three acts”. 

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