The international power of brand recognition, with James Williams of Mayweather Boxing + Fitness
Even those who don’t follow boxing all that closely are surely familiar with Floyd Mayweather, the now-retired champion whose name alone has become a profitable and attractive brand.
It makes sense, then, that Mayweather Boxing + Fitness launched back in 2018 and is entirely based around ‘training like the champ’. With its high-intensity classes and virtual reality workout options, the brand is quickly rising as a leading contender in the fitness franchising space.
But this is an industry that’s rife with competition, and some may argue that a huge name like Mayweather’s may not be enough to distinguish the concept. That’s why for this episode of The Global Franchise Podcast, we’re catching up with James Williams, CEO of the brand.
Having worked with Mayweather for a number of years, Williams is deeply connected to the Mayweather brand and is acutely aware of what makes this franchise tick.
Join us as we speak with him about the brand’s international growth plans, its tech enhancements, and whether the pull of the Mayweather name has been enough for its growing list of prospective franchisees.
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