How fitness franchising is rebranding in 2022, with Andy Peat and Rose Minar of Lift Brands

The fitness industry has had a rollercoaster for 18 months, with many operations having to close their doors during the pandemic. But now that things are gradually returning to normal, the in-person workout experience is gaining traction more so than ever before.  

That being said, it’s reported that 80 per cent of North Americans still don’t belong to a gym. Well, Snap Fitness, the premium fitness franchisor under the Lift Brands banner, is looking to change that. Earlier this year, the brand announced a complete remodeling of its existing locations, and something of an identity change. This included a new website, logo, and pivot that put the focus on how people feel, as opposed to their physical appearance.  

But has this rebrand panned out? To find out more, we caught up with two of Lift Brands’ heavy hitters: Andy Peat, chief product officer, and Rose Minar, chief marketing officer. Join us as we run down the past few months of Snap Fitness’ evolution, and what the brand could look like as we move into 2022. 

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