How brand experience will define the franchise world in 2021, with Justin Mink of Scorpion

With the ongoing pandemic showing no signs of suddenly vanishing overnight, franchise brands need to be continuously adapting and evolving in order to keep up with consumer expectations and business growth hurdles. 

Justin Mink, senior vice president of franchise growth at marketing specialist Scorpion, knows this all too well, having worked with hundreds of brands to make sure they deliver on brand experience to both consumers, but also prospective entrepreneurs looking to join only the best franchise networks.

On this episode, we speak with Justin about the current state of the franchise industry, why highlighting brand values is so important, and why franchises need to start looking “beyond the five minutes ahead of them”. 

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This episode of the Global Franchise podcast is brought to you by franchisereorg.com, powered by Summa Franchise Consulting and Alexius Solutions, providing consulting and reorganization services to franchisors.