Franchising’s app-based future, with Eloi Gómez of Jeff

From a laundry aggregator in 2015 to an international multi-brand network of franchises today, the Jeff journey defies the usual success story conventions we’ve come to expect. 

In fact, the brand didn’t begin as a franchise at all, and was instead a tech company – something that Jeff franchisees are now benefitting from, with the group’s customer-focused software driving ongoing growth. 

On this episode, we sit down with Eloi Gómez, founder and CEO of the Jeff brand, to learn more about the multiple verticals on offer to franchisees, the benefits that come with each of its four concepts, and how those benefits led to its most recent round of funding that raised $21m, and put U.S. development on the 2021 schedule. 

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