Experiential dining versus off-premise success, with Kristen Briede of P.F. Chang’s China Bistro Inc.

Like many of its competitors in the restaurant franchising space, P.F. Chang’s has had something of a shift this year with a push for its brand-new To Go locations, alongside self-delivery across its North American portfolio. This is somewhat at odds with the brand’s flagship Las Vegas site that promises “theatre on a plate”, but regardless, the off-premise pivot has led to increased growth across its domestic and international sites.  

To get more of an idea of what the future holds for P.F. Chang’s, we wanted to catch up with Kristen Briede, vice president of international & global brands. Kristen has been with the organization for over 16 years, which makes her the perfect person to speak to about P.F. Chang’s development over the past few years, and its ambitious plans for the future. 

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