Capturing the soul of a brand, with Jon Taffer of Taffer’s Tavern

Urban sociologist Ray Oldenburg coined the idea of the ‘third place’. This means a social gathering hub and a nexus for human interaction – and it’s also the idea that Jon Taffer has built his emerging brand around: Taffer’s Tavern. 

Intended to be much more than just a restaurant, Taffer’s Tavern is touted as the ‘bar of the future’. And with its proprietary Taffer’s Safe Dining System, meticulously crafted interior, and technology-driven back-end, it’s easy to see why multi-unit investors are rushing to sign deals all across the States. 

On this episode of The Global Franchise Podcast, we sit down with Jon to truly understand his vision for this revolutionary – and possibly controversial – take on the dine-out concept. How do you reinvent a model that’s been in operation for hundreds of years? Tune in to find out. 

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This episode of the Global Franchise Podcast is brought to you by Scenthound, a unique wellness-focused dog grooming concept with exclusive franchise territories available in key U.S. markets. Learn more at http://scenthound.com/.