The Global Franchise Podcast
Episodes
Thursday Nov 25, 2021
The definitive guide to franchise data strategy, with Gabriella Ferrara of Scorpion
Thursday Nov 25, 2021
Thursday Nov 25, 2021
Data strategy can feel like a nebulous term to some business development professionals, but the fact is that franchise brands can no longer neglect this area in favour of something that’s perceived as more tangible.
Information is power, and when it comes to tracking how your customers, prospective franchisees, and entire franchise network operate, harnessing data is one of the most powerful tools in your arsenal.
Organizations like Scorpion work with their clients to utilize data in an efficient and effective manner. But this is an area that’s always subject to change, so it’s important to stay updated on best practices and strategic essentials. That’s why we caught up with Gabriella Ferrara, who is the vice president of strategic marketing at Scorpion.
So if you’ve ever wondered whether franchisees need to be involved in planning a brand’s data strategy, or perhaps the fundamental ways in which brands sometimes underutilize data, make sure to tune in for our data-centric conversation.
To keep your finger on the beating pulse of franchising, sign up for our newsletter at global-franchise.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
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This episode of the Global Franchise Podcast is powered by Scorpion. For more information, visit scorpion.co/franchises
Thursday Nov 18, 2021
Thursday Nov 18, 2021
The world of franchising often attracts experts and leaders from industries outside of its close-knit communities, such as NBA All-Star James Worthy and his recent partnership with business collaboration franchise, M3Linked.
Following a wildly successful career in the NBA, James is now primarily known for his work as a sports commentator and analyst at Spectrum SportsNet – but he’s not finished with learning. By engaging with M3Linked’s Los Angeles community, he’s able to collaborate and learn from business leaders that bring alternative perspectives.
It’s this sense of community and teamwork that really defines the franchise model, which is why we wanted to catch up with James to talk about his new partnership with the franchise, the lessons he’s learned from the NBA and the advice that he’d give to business leaders who want to make 2022 their most rewarding yet.
To keep your finger on the beating pulse of franchising, sign up for our newsletter at global-franchise.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
Ⓛ https://www.linkedin.com/company/global-franchise/
ⓣ https://twitter.com/globalfranmag
ⓕ https://www.facebook.com/globalfranchisemag/
This episode of the Global Franchise Podcast is brought to you by Expense Reduction Analysts, delivering cost-optimization solutions to help international businesses survive and thrive. For more information, visit expensereduction.com.
Thursday Nov 11, 2021
How this Californian superfood built a QSR empire, with Jason Mazzarone of SoBol
Thursday Nov 11, 2021
Thursday Nov 11, 2021
Healthy eating is a trend in the QSR industry that’s been undeniably strong in recent months, with consumers looking to dine at brands that are as good for their bodies as their wallets. One such concept that has seen continuous growth in this space is SoBol, the acai bowl and smoothie franchise founded by Jason Mazzarone back in 2014.
Jason first came across acai berries when he was studying in Southern California, and realized that this popular, healthy snack wasn’t available back home in New York. With a family history of entrepreneurialism, Jason decided to launch his own restaurant concept – and the rest is history.
Join us as we sit down with Jason to learn more about the steady growth of SoBol, and what’s next for this undeniably popular QSR darling.
To keep your finger on the beating pulse of franchising, sign up for our newsletter at global-franchise.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
Ⓛ https://www.linkedin.com/company/global-franchise/
ⓣ https://twitter.com/globalfranmag
ⓕ https://www.facebook.com/globalfranchisemag/
This episode of the Global Franchise Podcast is brought to you by Kare Plus Franchising, a market leader in healthcare and homecare staffing solutions across the U.K., Europe and Middle East. With master franchisor and multi-unit territory opportunities available, Kare Plus has been built to be sustainable, adaptable, durable and profitable within an ever-evolving industry. For more information visit www.kareplus.com
Wednesday Nov 03, 2021
How franchises can evolve beyond the third-party cookie, with Shawn Olds of boodleAI
Wednesday Nov 03, 2021
Wednesday Nov 03, 2021
Data, predictive analytics, and AI are tech-heavy terms that even the most technophobic entrepreneur simply can’t afford to ignore anymore. The future of marketing is in the cloud, and the brands that get on board with this idea first will be the true frontrunners of tomorrow.
As such, organizations like boodleAI have been in fierce demand recently thanks to their powerful tools that turn customer data into actionable impact. boodleAI’s founders France Hoang and Shawn Olds initially founded the company to assist the non-profit space in finding more donors for worthy causes, but soon recognized the power of their AI platform. Today, they work with franchise brands, too, in order to assist them boost their customer base and grow their brand.
But as insiders may know, the world of digital marketing and AI is changing in a big way. Google’s announcement that it would phase-out third-party cookies as of 2022 has marketers scrambling to catch up. To understand how this shift will impact business owners and franchise professionals alike, we sat down with Shawn Olds to talk all things artificial intelligence.
To keep your finger on the beating pulse of franchising, sign up for our newsletter at global-franchise.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
Ⓛ https://www.linkedin.com/company/global-franchise/
ⓣ https://twitter.com/globalfranmag
ⓕ https://www.facebook.com/globalfranchisemag/
This episode of the Global Franchise Podcast is brought to you by Kare Plus Franchising, a market leader in healthcare and homecare staffing solutions across the U.K., Europe and Middle East. With master franchisor and multi-unit territory opportunities available, Kare Plus has been built to be sustainable, adaptable, durable and profitable within an ever-evolving industry. For more information visit www.kareplus.com