The Global Franchise Podcast
Episodes
Friday Nov 27, 2020
Friday Nov 27, 2020
We’ve spoken to many fitness professionals this year to get a clear understanding of the past, present, and exciting future of the industry. None of our previous guests, however, have opened co-branded locations with soccer star Cristiano Ronaldo or partnered with Apple to dominate the wearables market.
To get the inside scoop on Crunch Fitness’ growth, we spoke with Ben Midgley, CEO and founding partner of Crunch Franchise, who has been immersed in big fitness for over a decade. It’s that expertise, and Midgley’s commitment to relationship building, that has allowed Crunch to open new locations every single month of this year’s pandemic, bar one. Because at the end of the day: “the overall offering of a gym will determine where a consumer chooses to go”.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
This episode of the Global Franchise Podcast is brought to you by Expense Reduction Analysts, delivering cost-optimization solutions to help international business survive and thrive. For more information, visit expensereduction.com.
Thursday Nov 19, 2020
From food cart to franchise fame, with Ahmed Abouelenein of The Halal Guys
Thursday Nov 19, 2020
Thursday Nov 19, 2020
Few U.S. brands exemplify the American Dream quite like The Halal Guys. Starting as a New York food cart in 1990, the concept was then nurtured and grown into the international powerhouse it is today; with Asia now rivalling the States as a key market for the forward-thinking franchise.
But how did The Halal Guys’ streetside beginnings lead to brick-and-mortar success, and what role do cloud kitchens play in turning it into a diverse, exciting, and tech-driven organization?
Find all of this and more out on this episode of the podcast, as we sit down with CEO Ahmed Abouelenein to hear about how he’s evolving this conceptually niche franchise into a household name.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
This episode of the Global Franchise Podcast is brought to you by Expense Reduction Analysts, delivering cost-optimization solutions to help international business survive and thrive. For more information, visit expensereduction.com.
Friday Nov 13, 2020
The dangers of low-cost fitness, with Adam Sedlack of UFC GYM
Friday Nov 13, 2020
Friday Nov 13, 2020
Any fitness concept, boutique or big-box, has a responsibility to the wellbeing of a population. At least, that’s the stance of Adam Sedlack, co-founder of MMA-centric workout brand UFC GYM, which has been conquering the global fitness market with its premium offering since it was founded just over a decade ago.
Despite the pandemic, business has been booming. So much so that as well as consistent success in the more than 37 countries that UFC GYM already operates in, the brand is on track to open “more gyms in the next four to five months and in any stretch of the organization”.
How have they managed it? By always following the brand’s “North Star”, and ensuring that UFC GYM’s premium price point offers the deepest value proposition in town.
Find out about all this, the potential decline after the boutique boom, and the dangers of a low-cost model, on this episode of the Global Franchise Podcast.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
This episode of the Global Franchise Podcast is brought to you by Expense Reduction Analysts, delivering cost-optimization solutions to help international business survive and thrive. For more information, visit expensereduction.com.
Thursday Nov 05, 2020
How to turn passion into profits, with Christine Kelly of Little Kickers
Thursday Nov 05, 2020
Thursday Nov 05, 2020
One of the main draws for franchising, especially for busy entrepreneurs trying to juggle life’s many responsibilities with a fulfilling career, is the ability to work for yourself, on your own terms. For Christine Kelly, the founder of children’s soccer franchise Little Kickers, this was the main motivator behind kick-starting her own brand. In 2002, her two-year-old son wanted somewhere to play soccer, and she wanted a new career.
Fast-forward 18 years, and Little Kickers is now an award-winning international network. Christine’s new goal? “Making Little Kickers as important as breakfast.” She’s doing that by prioritizing communication, and making the end-user experience as convenient as possible – keeping students engaged, making sure parents can track their progress, and bringing the brand to the forefront of a family’s weekly schedule.
On this episode of the podcast, find out how the brand managed to retain 96 per cent of its customers during lockdown, and why 2021 could be Little Kickers’ greenest year yet.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
This episode of the Global Franchise Podcast is brought to you by Expense Reduction Analysts, delivering cost-optimization solutions to help international business survive and thrive. For more information, visit expensereduction.com.