The Global Franchise Podcast
Episodes
Thursday May 28, 2020
How to harness social media and reach the right audience, with Ryan Hicks of Rallio
Thursday May 28, 2020
Thursday May 28, 2020
Ever dressed up in a T-rex suit and danced to promote your brand? That’s precisely the kind of marketing that stuck in Ryan Hicks’ mind when we spoke to him about franchise social media and is the unique approach that brands should be taking when trying to distinguish themselves in a competitive, busy market.
This approach might not work for every concept, of course, but in this episode of the Global Franchise Podcast, Ryan explains the multitude of ways in which brands should be putting themselves out there and the tools they can use to gain meaningful feedback from who matters most: their customers.
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Thursday May 14, 2020
Thursday May 14, 2020
While the franchise industry is still in the midst of international disruption, there is definitely a light at the end of the tunnel. Nobody knows exactly when businesses will be able to return to the normalcy they thrived on during the pre-COVID world, but for franchise brands like Urban Air Adventure Parks, there’s still plenty of work to be done – even when it comes to recruiting new franchisees.
On this episode of the Global Franchise Podcast, we speak with Josh Wall, chief franchise officer for Urban Air, about how the activity center franchise is supporting its current network during turbulent times and preparing for exciting growth once things are back up and running. Virtual discovery days have been a great success so far, and for Josh, these might be a tool that’s here to stay.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.