The Global Franchise Podcast
Episodes
Thursday Apr 30, 2020
Thursday Apr 30, 2020
Although most of us are now counting down the days until lockdown rules are safely lifted, it’s clear that the return to business as normal won’t be an overnight switch. Gradual steps need to be taken to ensure the hard work of frontline workers isn’t undone, and this means that franchises should be taking the time to plot out a multi-staged approach to reopening sites and serving customers once again.
Jamie Izaks, president of All Points Public Relations, knows this all too well. In fact, he recently published a four-part plan that directs franchisors on how they should be handling franchise development and customer engagement – from now, until a complete transition to a post-COVID world.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
Thursday Apr 23, 2020
Aiming for the best and planning for the worst, with Sean Murphy of BDO USA
Thursday Apr 23, 2020
Thursday Apr 23, 2020
For better or worse, the current climate has exposed which brands have contingency plans when disaster strikes, and which have been caught less than prepared. The thing is, there’s never a bad time to prepare for the worst, and that includes during a global health crisis.
Sean Murphy knows this more than anybody, having worked within the risk management industry for more than two decades. Now as the managing director of BDO USA, Sean works with businesses every day to assess the impact that something like COVID-19 might have on their brand, and prepare accordingly. This has exposed him to every kind of scenario you could imagine and has also equipped him with some expert tips for franchises that may need guidance when it comes to forward-planning.
Feeling beaten down? Let’s not forget that a brand is often forged in the toughest of times. We talk about this, and much more, in the latest episode of the Global Franchise Podcast.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
Thursday Apr 09, 2020
Thursday Apr 09, 2020
When the going gets tough, the tough get going, and times have rarely been tougher than now. Global closures, plummeting sales, and general upheaval are all common to anybody keeping abreast of headlines – and downright scary to the brands caught unprepared.
So how do you prepare, maintain, and even thrive in the face of adversity? For Zack Fishman, the director of innovation at Fishman Public Relations and co-host of the MODRN BUSINESS podcast, the answer can be found in the ways that franchise brands utilize PR and marketing. Not just utilize, mind you, but pinpoint with laser focus, and understand exactly who it is they’re aiming their concept at.
If you’ve never considered what the dating profile of your ideal master franchisee might look like, or think that TikTok is just the sound a clock makes, then make sure to check out this episode of the Global Franchise Podcast.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
Friday Apr 03, 2020
Friday Apr 03, 2020
Expert, guru, aficionado – however you put it, Sean Goldsmith lives and breathes franchising. Having worked with industry leaders such as Anytime Fitness and Shuttercraft, he’s been a part of the industry throughout previous periods of financial uncertainty and is still working with some of the biggest brands to ensure quality and delivery is maintained throughout the current turbulent times.
This is precisely why we felt that now was the best time to catch up with Sean and talk about what he believes franchisors should be doing to stay on top when the going gets tough. COVID-19 is having an undoubtedly huge impact on businesses across the board, but there are still measures that can be taken to minimize risk and persevere.
“At the moment, this is exactly the right time for franchisors to start thinking about marketing,” says Sean. “What I've been saying to everybody is: right now, get your strategy correct. Start marketing, start going out, reconnect with your old customers. Because when that firing gun goes off at the London Marathon, we will be two hours ahead of everybody else.”
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.