The Global Franchise Podcast
Episodes
Thursday Feb 25, 2021
Thursday Feb 25, 2021
Many franchise brands project a ‘family-first’ philosophy, but when the times get tough, do they have what it takes to have the tough conversations needed with franchisees – as well as celebrating the victories?
Ty Menzies, global CEO for Lift Brands, believes that Snap Fitness has exactly that. That’s what has allowed this 24/7 fitness provider to not only have thousands of sites open and in development around the world but also double-down on support for its growing network; as shown by the reacquisition of its U.K markets back in October of last year.
On this episode, we’re also joined by Andy Peat, chief product officer for Snap Fitness, to talk all things innovation. That means new tech, new consumer-facing approaches, and a consolidation of the brand’s learnings throughout the pandemic. It hasn’t been an easy road to walk, but perseverance has led to a year that could be the brand’s biggest yet.
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Thursday Feb 18, 2021
Improving one million lives through fitness franchising, with Stuart Cain of HITZone
Thursday Feb 18, 2021
Thursday Feb 18, 2021
When Start Cain left the corporate world and decided to create HITZone in 2015, he wasn’t motivated solely by profits or market domination. No, he decided that he wanted to improve the lives of one million people by introducing them to exercise; an ambition that still permeates this unique, boutique brand, even as it launches in overseas markets like the U.S. and Canada.
By taking members on an “alternative fitness journey” with HITZone’s proprietary equipment, Cain has focused on a niche that has allowed for exponential, international growth. Growth is much more than just a buzzword in this case; three-times as many members joined last December compared to previous years, and HITZone’s customer base now varies from teenagers, all the way up to guests in their mid-70s.
But what is this alternative fitness journey, and why has it attracted so many individuals previously averse to working out? And how will Cain continue on his journey towards motivating one million guests? Find out on this instalment of the Global Franchise Podcast.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at https://www.globalfranchisemagazine.com/, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
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Friday Feb 12, 2021
Friday Feb 12, 2021
When brands look to enter the European franchise market, they often turn to the likes of the U.K., Germany, or France as first points of contact. However, while these regions are undoubtedly good choices, it would be a mistake to miss out on a potential goldmine of opportunity: Croatia.
With 85 per cent foreign franchise brands, this country’s franchising industry is no stranger to international investment. And with a prestigious Association in place since 2002, the Croatian business community is well versed in all things franchising.
On this episode, we speak with Doctor of Sciences Ljiljana Kukec, PhD, president of the Croatian Franchise Association, about why Croatia remains an exciting emerging market for international investment, and how franchisors should tackle that all important initial market entry.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at https://www.globalfranchisemagazine.com/, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
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Monday Feb 01, 2021
Monday Feb 01, 2021
Whether you know it for its iconic square hamburgers or Twitter clapbacks, Wendy’s is a beloved restaurant brand that has taken the world by storm. Founded in Columbus, Ohio in the United States in 1969, the brand has now grown to a truly global name with some of the strongest brand recognition in the game.
This year, Wendy’s will bring its high-quality, fan-favorite food and proven franchise system to the U.K., with an initial launch in Reading and subsequent development throughout the country. But with the world still gripped by the coronavirus pandemic, and uncertainty as a result, how will this established brand tackle the U.K. market entry?
On this episode, we speak with Paul Hilder, SVP and managing director, Wendy’s Restaurants of Canada and United Kingdom, about how the brand is taking its biggest achievements from North America and transposing them across the pond.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.