The Global Franchise Podcast
Episodes
Thursday Jan 21, 2021
Thursday Jan 21, 2021
For some brands, public relations can seem like a marketing buzzword that crops up only on occasion. But for the real industry-leading franchises, a strong PR strategy is the backbone to both consumer awareness, and new franchisee acquisition.
Nobody knows this more than Sally Anne Butters and Lucy Archer, whose public relations organization Rev PR has doubled its client base since last March when brands scrambled to solve problems presented by the pandemic.
On this episode, we speak with Sally and Lucy about the cornerstones of solid PR, and the pair share their essential tips that brands can start using from today, to ensure that they’re still a part of the conversation tomorrow.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
Thursday Jan 14, 2021
Why you should invest in essential services, with Michael Pearce of Authority Brands
Thursday Jan 14, 2021
Thursday Jan 14, 2021
The term ‘essential service’ has gained traction this past year and has left the likes of ‘recession-proof’ in the dust. Some franchises previously listing the latter as a selling point struggled to conjure proof when the pandemic hit, but for names like those under the Authority Brands banner, the past year has only bolstered their success.
On this episode of the podcast, we catch up with Michael Pearce, chief development officer for Authority Brands, to talk all things services. How has the group continued acquiring franchises during the pandemic? What does it look for when partnering with new brands? And how has it boosted those brands to industry-leading levels? Find out all of this and much more during our in-depth conversation.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
Thursday Jan 07, 2021
Why franchises could fail internationally, with Natalie Brennan of Muffin Break
Thursday Jan 07, 2021
Thursday Jan 07, 2021
Everybody’s familiar with food delivery by this point, and terms like ‘curbside’ and ‘take-out’ have been staples of the F&B industry throughout the pandemic. But for a brand like Muffin Break, which primarily serves low-cost baked food and hot drinks, how do you adapt to the widespread shutdown of brick-and-mortar locations?
The answer lies in the concept’s adaptability, and the varied investment models that have taken the brand from shopping centers to train stations, soft play areas, and even extensions of existing QSR businesses.
It hasn’t always worked – with Muffin Break failing to make waves in countries like India and Indonesia – but for Natalie Brennan, general manager, Muffin Break’s versatility is its saving grace during these challenging times.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.