The Global Franchise Podcast
Episodes
Thursday Oct 29, 2020
Why online brand reputation is vital, with Sally Facinelli, CFE
Thursday Oct 29, 2020
Thursday Oct 29, 2020
In a year that has seen consumers gravitate towards the digital space more than ever before, the state of a franchise’s online presence could make or break their chances with both potential customers and entrepreneurs looking to invest.
Nobody knows this more than Sally Facinelli, CFE, who has worked at numerous brands and consultancies to help them bolster their front-facing assets. Currently an advisor for brand reputation management organization Consumer Fusion and chief visionary officer at Fresh Advisors, she has seen firsthand the highs and lows of really nailing, or squandering, your digital storefront.
In this episode of the podcast, we hear all about the specific audiences that you should be catering to online, and why it’s time to “look at your competitors as co-conspirators”.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
Thursday Oct 22, 2020
Thursday Oct 22, 2020
If you’re a climate-conscious franchise with a firm understanding of European labor laws, then Germany might just be the perfect market for you. At least, that’s what Kai Enders and Matthias Lehner think; with both having lived and breathed the German market for decades, through their respective roles at Bodystreet and Engel & Völkers, as well as their time working for the German Franchise Association.
On this episode, we speak with Kai and Matthias about how the fitness and real estate industries have fared in Germany this year, as well as the highs and lows of franchising within the region. Hear about why Kai believes the real estate sector has been a “lucky winner” throughout 2020, while Matthias explains how the pandemic represents a “drama in three acts”.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
Friday Oct 16, 2020
Friday Oct 16, 2020
Despite being a huge, billion-dollar market in the States, the self-storage industry has struggled to garner franchising appeal in the U.K. That’s largely been thanks to extortionate fees and a general perception that storage is a one-off ‘events business’, rather than a lifestyle option.
easyStorage, one of the latest brands under the easy umbrella, popularized by the likes of easyJet, is here to change that. On this episode, founder Tim Slesinger and franchise director Nigel Dawson unpack how the concept has grown since its 2017 conception, and is now on a path to reinvent what we know as self-storage into something that’s approachable, affordable, and ideal for franchise investment.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
This episode of the Global Franchise podcast is brought to you by franchisereorg.com, powered by Summa Franchise Consulting and Akerman LLP., providing consulting and reorganization services to franchisors.
Thursday Oct 08, 2020
Thursday Oct 08, 2020
With a powerful brand legacy spanning over 60 years, Pizza Hut is certainly no stranger to evolving and adapting to suit the current times. That said, even the global pizza phenomenon couldn’t have guessed what 2020 would hold. Thankfully, though, its four key pillars of being the easiest, fastest, tastiest, and safest pizza brand have helped it to stay on course during turbulent times.
On this episode, we speak with Regina Borda, managing director of Pizza Hut Europe and Canada, about why brand relevancy should be at a franchise’s forefront, how adaptation shouldn’t override consistency, and what the acceleration of digital and eCommerce means for the world of pizza.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
This episode of the Global Franchise podcast is brought to you by franchisereorg.com, powered by Summa Franchise Consulting and Akerman LLP., providing consulting and reorganization services to franchisors.
Friday Oct 02, 2020
Friday Oct 02, 2020
The international franchise landscape may seem like it focuses primarily on the West, but it’s important to remember that the entire globe is brimming with excitement and opportunities for savvy investors.
On this episode, we speak with Kavin Kattiboonya about the unique possibilities presented by the Thai franchise market, and why some of the world’s biggest brands have flocked to the country for decades in search of sustainable success.
To keep your finger on the beating pulse of franchising, sign up to our newsletter at globalfranchisemagazine.com, subscribe to our definitive magazine, and join the conversation with our experts today on LinkedIn, Twitter and Facebook.
This episode of the Global Franchise podcast is brought to you by franchisereorg.com, powered by Summa Franchise Consulting and Akerman LLP., providing consulting and reorganization services to franchisors.